Back when I was in college, I had a professor that made us read a book about a Subaru advertising campaign. I can't tell you anything I learned from that class or book now, but I do love their latest commercial that features this song from Sean Hayes.
I wonder if I would have retained more in college if youtube had been around...
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Ugh, I remember that class. But basically all I remember is that Subaru's main target audience was people who needed all wheel drive, so they didn't market to people in Texas, Florida, etc. Useful knowledge for life, huh? No.
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